VanBerlo's strong relationship with Princess, a company specialised in small domestic appliances, enabled them to take the initiative for a Princess concept study of high-end personal care products. The set of products, which consisted of a hair dryer, a straightener and an air curler, is characterized by its modern styling. With its iconic and reduced design, the product looks are clean with sophisticated detailing.
With an emphasis on the high-end positioning, we developed a new colour scheme for the Princess logo - grey with orange highlights - which suits the name. Real Dutch Beauties! With the Dutch Beauty Line, VanBerlo showed Princess how a high-end product line could look. The product personality was visualized by a set of mood boards targeted at different consumer segments.
One of the most important results of the long relationship is the Princess' Classic Line of kitchen appliances, designed with a timeless look and feel which fits every kitchen interior.
